The Geography of Thought （Richard E. Nisbett）

Everyone knows that while different cultures think about the world differently, they use the same equipment for doing their thinking. But what if everyone is wrong?
 
The Geography of Thought documents Richard Nisbett's groundbreaking international research in cultural psychology and shows that people actually think about—and even see—the world differently because of differing ecologies, social structures, philosophies, and educational systems that date back to ancient Greece and China. As a result, East Asian thought is “holistic”—drawn to the perceptual field as a whole and to relations among objects and events within that field. By contrast, Westerners focus on salient objects or people, use attributes to assign them to categories, and apply rules of formal logic to understand their behavior.
 
From feng shui to metaphysics, from comparative linguistics to economic history, a gulf separates the children of Aristotle from the descendants of Confucius. At a moment in history when the need for cross-cultural understanding and collaboration have never been more important, The Geography of Thought offers both a map to that gulf and a blueprint for a bridge that will span it.
 
Richard E. Nisbett is Theodore M. Newcomb Distinguished University Professor of Psychology Emeritus at the University of Michigan and one of the world's most respected psychologists. He received the Award for Distinguished Scientific Contributions from the American Psychological Association and many other national and international awards. He is a member of the National Academy of Sciences and the American Academy of Arts and Sciences.